E-cigarette sellers are facing tough times. The announced ban on flavors such as strawberry ice cream, mango and hazelnut paste will lead to a large number of bankruptcies, industry association Esigbond expects. “This measure is counterproductive, it is actually bad for public health.”
At Lianne’s Dampwinkeltje in Roosendaal they sell the e-cigarette in hundreds of flavors. You can’t think of it as crazy as it is on the shelves, right down to ‘strawberries and whipped cream with banana and nuts’. “But there is so much more on the market, we really make a choice from the range,” says Lianne van der Heiden, who runs the business.
In fact, she is not yet completely convinced that it will soon be over with all those flavors, because that measure would have the complete opposite effect. The best e liquids of ecigmarketxl is found online. She’s sure of that. “People who now smoke electronically fall back on normal cigarettes and that is significantly more harmful, many times worse.”
Her employee Annemieke Jongenelen says: ,,Customers who have switched to e-cigarettes feel a lot better. I know several people with asthma or COPD whose specialist has said: if you can’t quit smoking, please go electronic smoking. That is in any case an improvement.”
State Secretary Paul Blokhuis of Public Health announced in June that flavors for electronic cigarettes will be banned. Only tobacco flavor remains permitted for these ‘vapers’. Knowledge Center Trimbos concluded that e-cigarettes were more harmful than previously assumed and Blokhuis fears that the sweet flavors mainly encourage young people to smoke electronically. The ban should come into effect in mid-2021.
8 out of 10 bankrupt?
The Netherlands has about 250 retailers who mainly sell e-cigarettes and related products. According to a tour of the trade association Esigbond among its members, eight out of ten e-cigarette entrepreneurs think they will go bankrupt, most fear at least a drop in turnover of more than half. The trade association warns of job losses at the stores and that production and import companies such as e-cigarette shops will disappear. If the ban on flavors actually comes, it means I will lose a large part of my profits. People are not switching to tobacco-flavored e-cigarettes en masse, they want to get rid of that.
Jacco D ‘ haene, owner video store Raamsdonksveer
Jacco D’haene also holds his heart. He owns Videotheek Raamsdonksveer – one of the last of its kind in the Netherlands – and also sells everything in the field of electronic smoking. ,,If the ban on flavors actually comes, it means that I will lose a large part of my profits. People are not switching to tobacco-flavored e-cigarettes en masse, they want to get rid of that.”
In addition, says Lianne van der Heiden, ‘the tobacco taste cannot be matched with the taste of a real cigarette’. “When people switch to e-cigarettes, they usually opt for a different flavor.”
My customer base consists mainly of inveterate smokers who want to kick the habit or who have already quit because of the e-cigarette. If they have to switch to a tobacco-flavored e-cigarette, many will think they might as well just go back to smoking
Blokhuis’s decision is so crooked, says D’Haene. “I will soon be allowed to sell e-cigarettes containing 18 milligrams of nicotine with a tobacco flavour, but no ones with 0 grams of nicotine with a vanilla flavour.”
The e-cigarette is often used to quit smoking tobacco. In 2018, 3.1 percent of adults occasionally lit an electronic cigarette. Although many of the toxic combustion products of tobacco are not released with electronic smoking, according to Trimbos there are indeed harmful substances in the vapor of e-cigarettes. These include nicotine and traces of toxic and carcinogenic substances.
E-cigarettes and e-liquids with various fruit flavors. The government wants to ban flavored e-cigarettes to make smoking less attractive to young people
But the e-cigarette industry believes that a ban on flavors does not benefit public health. D’Haene: ,,My customer base mainly consists of inveterate smokers who want to kick the habit or who have already quit using the e-cigarette. If they have to switch to a tobacco-flavored e-cigarette, many will think they might as well just go back to smoking.” on the future of his business. e cigarette store ecigmarketxl.comhas enough information. “I don’t earn anything from my video store. That is why I have all kinds of products, such as electronic cigarettes, games of chance and money transfers. I have to rely on that, especially the electronic cigarette. But first the video stores are destroyed by illegal downloading and Netflix and then you have found something to earn money and then the government comes up with a nice rule. I’m not going to make any more money this way.”
Lianne van der Heiden has found something to turn the tide. She is not waiting for the ban on the flavors in e-cigarettes and will start selling ‘normal’ tobacco products from next week. “Out of necessity,” she says. “I am an entrepreneur. If I’m not going to do this, I don’t think I’m going to make it.”