Image default

CLV For the average retention years of customers



For the average retention years of customers, he calculated that his customers usually return at least 5 times in the next few years, which means they will continue to remain as customers for 5 years. Sergio takes these numbers (1 order per year, 250 Euro profit per customer, 5 consecutive years of ordering) and plugs them into the formula. This is what it looks like after inserting Sergej’s information: (1) x (250) x (5) = 1250 CLV Now that Sergio knows that his CLV is 1250, he can try to improve it by retaining existing customers for a longer period of time, or use it to help him locate and convert valuable potential customers. 

business management

customer lifetime value calculation




Related Posts

Een opslagruimte in Utrecht voor de verzamelaar

Materiaalcontainers voor meer ruimte

Je rijbewijs gehaald bij Rijschool Leidschendam, kan je dan gelijk de weg op?